DENZA was founded in 2010. At the beginning of its establishment, it adhered to the strategic positioning of only providing new energy luxury cars, always sharing and co-creating with users, and creating a smart and safe new luxury car brand that creates sensory value for users.
With fourteen years of development, DENZA has been actively enterprising, injecting strength and confidence into its products and actions. 2022, DENZA launched the D9, N7, N8 and other models, committed to bringing the new luxury and full-optimized travel experience to users around the world, and opening up a "new world of potential" for new energy luxury vehicles.
Brand Logo
The logo's silver wings converge at the center, symbolizing unity and strength.
The open top reflects the brand's inclusive mindset, ready to lead
transformative change.
The central blue represents sustainable dreams, flowing like water towards a bright future, creating a new path of luxury.
2022
16th May, DENZA Rebrand launch event.
23rd May, DENZA D9 officially launched.
2019
Shanghai International Auto Show.
DENZA debuted its new brand identity and concept car silhouette at the mercedes-benz booth.
2018
On February 25, the Denza 500 was officially unveiled, with a leading range of 500 kilometers.
2017
Shanghai International Auto Show Launched the bew "joint Design and Manufacturing with Daimler Group" emble First batch set uo in 13 Mercedes-Benz dealerships
2016
Representatives of DENZA car owners in China embarked on an "80-day pure electric vehicle global tour".Impressing the world with exceptional electric vehicle power.
2014
At Auto China 2014 in Beijing, Shenzhen, and Shanghai, BYD presented the world premiere of the production model of its Denza; the first all-electric vehicle for the Chinese market produced by the first Sino-German electric car joint venture.
2013
On July 24, Denza signed memorandums of cooperation with the first batch of dealers in Shenzhen, Shanghai, and Beijing.
2012
In March, 2012, the company’s first concept is the NEV (New Electric Vehicle) presented at the 2012 Beijing Auto Show.
2010
On April 1st, Stuttgart, Germany, BYD and Mercedes-Benz signed a Memorandum of Understanding