2010年,“燃油汽车发明者”奔驰和“新能源汽车领导者”比亚迪不约而同萌生了对新能源豪华车的渴望。带着对实现未来电动出行的美好愿景,双方优势互补,基于比亚迪全球领先的三电技术,和奔驰全球领先的智能制造,整车调校,品质体系之大成,成立了中国第一家定位高端的新能源汽车合资品牌——腾势。十二年的发展,腾势一直积极进取,将实力与信心不断注入产品与行动,创造了很多“中国第一”的美誉。而今,腾势迎来展现强大实力的最佳时机,将开启新能源汽车行业的“全新势界”。

Cookies Policy

Cookies Policy

I. - What are cookies?

BYD Malaysia Sdn. Bhd. (referred to as "we," "our," or "us") may use cookies and other tracking technologies when you visit our website https://www.denza.com/my to help customize the website and improve your experience.


We reserve the right to make changes to this Cookie Policy at any time and for any reason. Any changes or modifications will be effective immediately upon posting the updated Cookie Policy on the website, so please check this page periodically for any changes.

II. - Use of cookies

When you visit our websites or other microsites owned by us, we collect and process your IP address and browsing information. This data is processed to: (i) recognize you as a returning visitor, (ii) analyze visitor behavior to improve our website’s communication and structure, and (iii) build a profile of your interests to display relevant advertisements for our products and services, including on other websites.


The legal basis for processing your personal data, as described above, is our legitimate interest. However, for instances where we combine your online browsing behavior data with personal data you have previously provided to us, such processing is based on your consent.


You have the right to decline our use of these cookies by clicking the link “change cookie settings”.


III.- What are your options if you do not want cookies on your computer?

When you first visit our Sites, you will be asked for your consent to the use of any cookies which are not classed as necessary cookies. You can manage your choices using the consent management tool provided. If you change your mind, you can adjust your preferences at any time using the manage cookies link in the footer of our Sites. 


We reserve the right to make changes to this Cookie Policy at any time and for any reason. Any changes or modifications will be effective immediately upon posting the updated Cookie Policy on the website, so please check this page periodically for any changes.

IV.- Purpose and legal basis for processing

When you visit our websites or other websites and microsites owned by us, we may also collect and process your IP address and information on your browsing on our website. The purpose of our processing is to identify you as a return visitor to our website, to analyse the behaviour of the visitors to our website to enhance our communication and structure of our websites and to build a profile of your interests to be able to show you relevant adverts for our products and services also on other websites.


The legal basis for our processing of your personal data as described above is that this processing is necessary for the purposes of our legitimate interest, except for the processing where we combine your online web behaviour data with the personal data that you eventually have previously provided to us for which we base on your consent.

V.- Cookies list

i.Strictly Necessary Cookies


Essential web technologies and cookies are required to ensure our website is technically accessible and functional for you. These are necessary for fundamental features, such as website navigation, proper display in your internet browser, and managing your consent preferences. Without these technologies and cookies, our website cannot operate effectively.


Category Cookie Description Expiration
Technically required __cmpcc The __cmpcc cookie is used to test if the visitor's browser supports cookies. It is set by the consentmanager.net CMP. a session
__cmpconsent* This cookie name is associated with consentmanager.net. This cookie is used to store the consent information of the user, especially for the IAB CMP Framework(TCF) v2. The expiration period of this cookie is at least one session. This means that the cookie expires when you close your browser. a session
__cmpcccx* This cookie name is associated with consentmanager.net. This cookie is used to store the consent information of the user in a custom consent format, specific to a single account in their platform. The cookie is set on either.consentmanager.net or the first party domain. a session
__cmpcccu* This cookie name is associated with consentmanager.net. This cookie is used to store the consent information of the user in a custom consent format, specific to a single account in their platform. The cookie is set on either .consentmanager.net or the first party domain. a session

ii.iii.Marketing and Advertising Cookies


Marketing and advertising cookies, which may be persistent or non-persistent, are placed on your devices from various domain names. These cookies are used for marketing analytics and advertising purposes. They collect information about your online behavior, such as how you interact with the website, to deliver advertisements that align with your interests and browsing habits.


Category Cookie Description Expiration
Marketing and Advertising s_vi This cookie is stored at the domain of the image request-typically a customer-specific subdomain under 2o7.net or omtrdc.net if you are using third-party cookies, or if your domain is using first-party cookies. 2 years
_dp This cookie is temporary. Audience Manager tries to set the _dp cookie to determine if it can set other cookies in the demdex.net domain in a third-party context. When _dp is set it contains a value of 1. Audience Manager reads this value and immediately removes the cookie. If the _dp cookie is not present, Audience Manager knows it cannot set cookies. a session
demdex This cookie name is associated with Adobe Audience Manager. Audience Manager sets this cookie to assign a unique ID to a site visitor. The demdex cookie helps Audience Manger perform basic functions such as visitor identification, ID synchronization, segmentation, modeling, reporting, etc. 6 months
dpm This cookie name is associated with Adobe Marketing Cloud. This cookie is used to provide ad delivery or retargeting. The purpose of this cookie is for Marketing. 6 months
TEST_AMCV_COOKI E_WRITE The TEST_AMCV_COOKI-E_WRITE cookie is used to check if the user's browser supports cookies. It is set by the Adobe Experience Cloud ID Service12. This cookie determines whether the user has accepted the cookie consent box. a session
cookietest The cookietest cookie is used to check if the user's browser supports cookies. It is set by some websites or third-party tools to test and audit the user's browser settings. This cookie contains a simple string, such as "1" or "true" a session
lastExternalRef errerTime The lastExternalRef-errerTime cookie is used to store the last time a user visited a website from an external referrer. It is set by the Google Analytics JavaScript library. 6 months
lastExternalRef errer The lastExternalRef-errer cookie is used to store the last external referrer for a user. It is set by the Google Analytics JavaScript library. 6 months
everest_g_v2 This cookie is created after a user initially clicks a client's ad, and is used to track user clicks and interactions on the website with a user ID. 1 years
AMCVS_* This cookie is set and read by the JavaScript code to determine if cookies are enable(set to "True"). a session
AMCV_* The AMCV cookie is used to identify a unique visitor. It contains the Experience Cloud ID(MID) and other information about the visitor. 2 years
_ga_* This cookie name is associated with Google Analytics. This cookie is set and read by Google Analytics 4(GA4) to distinguish users(set to a random ID). 2 years/63072000
_ga This cookie name is associated with Google Analytics. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate vistor, session and campaign data for the sites analytics reports. 2 years
_gac_ Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. Learn more. (Analysis) 90 days
AMP_TOKEN Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service. (Analysis) 30 seconds to 1 year
_gat_* This cookie name is associated with Google Analytics. This cookie is used to throttle the request rate-limiting the collection of data on high traffic sites 1 minutes
_gid This cookie name is associated with Google Analytics. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate vistor, session and campaign data for the sites analytics reports. 24 hours/86400
s_cc This cookie is set and read by the JavaScript code to determine if cookies are enable(set to "True") a session
s_fid Fallback unique visitor ID time/date stamp.Fallback unique visitor ID time/date stamp.
This cookie is used to identify a unique visitor if the standard s_vi cookie is unavailable due to third-party cookie restrictions.
2 years
sat_track This cookie name is associated with Adobe Experience Platform Launch. This cookie is used to track the opt-out status of the user for receiving other cookies. When a page is loaded, the system checks to see if a cookie called sat_track is set(or the custom cookie name specified on the Edit Property page). If the cookie does not exist or if the cookie exists and is set to anything but true, the loading of the analytics tool is skipped. If the cookie exists and is set to true, the tool loads normally. The user is responsible for setting the sat_track cookie to false if they opt out. a session
s_ecid This cookie is set after the AMCV cookie is set. The purpose of this cookie is to allow persistent ID tracking in the 1st party state and is used as a reference ID if the AMCV cookie has expired. 2 years
_fbp Used by Facebook to provide a range of advertising products, such as real-time bidding from third-party advertisers. 3 months

iii.Functional Cookies


Technologies (including cookies) that measure and evaluate how often and in what manner the features and content of our websites are used. This information helps us enhance the user experience and optimize the performance of our websites.


Category Cookie Description Expiration
Function VatLogin.jsp It's used to deliver better dynamic media experience.The AuthFilter embedded into IPS ImageServer (IS, IR, and also the SWFs/skins and video contexts) uses the cookie for access authorization. If present, it allows HTTP requests to pass through. Otherwise it returns unauthorized. 45 mins
s7js.flyout.InfoMessage.displayed assetId.state It's used to deliver better dynamic media experience. is the name of the asset the viewer is working with. a session
s7js.flyout.InfoMessage. displayedassetId_idxid.ant It's used to deliver better dynamic media experience. is the name of the asset the viewer is working with and is the 0-based sticky note index. a session

VI.- Your rights and contact information

For more information on your rights in relation to our processing of your personal data and contact details to our Data Protection Officer, please see our Privacy Policy.

VII.- Contact us

If you have questions or comments about this Cookie Policy, please contact us at:


Mailing address: Unit 1.5a, Level 1, East Lobby, Menara Sunway Annexe, Jalan Lagoon Timur (9/1), Bandar Sunway, 47500 Subang Jaya, Selangor, Malaysia


E-mail: chen.yongyi2@byd.com


Telephone number: +60356112866