Interpretation: a brand owned by Shenzhen BYD Daimler New Technology Co., Ltd. Launched jointly by BYD and Daimler, it is China’s first auto brand dedicated exclusively to new energy vehicles.
DENZA is derived from Chinese characters “Tengshi,” which together mean “rising power and momentum.” It signifies the brand’s ability to reshape consumers’ driving experiences, an ability that is built upon integrating the resources from BYD and Daimler and upon the rise of alternative-fuel vehicles in China and worldwide.
"To become a premium, leading EV brand"
Interpretation: Through integrating the strengths of BYD and Daimler, we hope to create an all-new driving experience for consumers that will improve the relationship between drivers and nature and promote harmony between cars and the environment. We are to make DENZA a leading EV brand that is committed to protecting nature and earth.
The blue water-drop represents the environmental friendliness of the pure-new energy vehicle, with blue also signifying advanced technology and a bright future.
The curves on either side of the water-drop represent the hands of the two partners providing mutual support for the joint venture, as well as for the environment.
"EV the future"
Interpretation: alternative-fuel vehicles represent the future of automobiles. DENZA is committed to developing alternative-fuel technologies and providing caring services in the era of alternative-fuel vehicles.
"Excellence, Passion, and Responsibility"
Interpretation: DENZA effectively integrates resources from BYD and Daimler in automotive technology, craftsmanship, and design. Riding the wave of developing alternative-fuel vehicles, it is committed to three core values: responsibility towards nature and society, excellence of products, and passion for optimal customer experience. DENZA builds not only outstanding EVs but also a new way of auto consumption characterized by energy-efficiency and emission-reduction. It redefines the relationship between cars and driver, and promotes harmony between society and nature.