Shenzhen BYD Daimler New Technology Co., Ltd. (hereinafter referred to as "the joint venture") is a joint venture established by BYD Auto, a leader in China’s EV industry, and Daimler AG, one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. The joint venture is headquartered in Shenzhen, China.
The joint venture launched China’s first auto brand dedicated exclusively to new energy vehicles: DENZA. It concentrates on the R&D in new energy automotive technologies, specializes in producing high-quality, eco-friendly new energy vehicles that are safe and convenient to use, and strives to be the most successful manufacturer, and promoter, of alternative-fuel vehicles in China.
BYD is a world-leader in battery and new energy powertrain technology, and Daimler is renowned for its vehicle-building experience. The joint venture effectively integrates resources from the two sides in automotive technology, craftsmanship, and design. DENZA is committed to three fundamental values: responsibility towards nature and society, excellence of products, and passion for optimal customer experience. These values guide the joint venture’s effort to build world-class new energy vehicles that are distinguished in performance, craftsmanship, convenience, and safety.
It is a conviction of the joint venture that technology plays a vital role in achieving social progress and improving the quality of lives. The popularization of new energy vehicles defines a new era through re-defining the role cars play in the human-nature relationship.
By virtue of its leading green car technology and superior vehicle-building capability, the joint venture creates not only an excellent driving experience but a new way of auto consumption marked by energy-efficiency, emission-reduction, and a harmony between cars and nature. It offers products and solutions helping to tackle global challenges of resource depletion and environmental pollution.
Record of Development:
March 1st, 2010, the Memoranda of Understanding between BYD and Daimler was signed in Stuttgart.
May 27th, 2010, BYD and Daimler subscribed the document to establish the Shenzhen BYD Daimler New Technology Co., Ltd, China.
July 30th, 2010, the opening ceremony of Shenzhen BYD Daimler New Technology Co., Ltd was performed.
March 30th, 2012, the joint venture launches China’s first auto brand dedicated exclusively to new energy vehicles: DENZA.
April 23rd, 2012, the joint venture unveiled DENZA all-new energy concept car at Auto China 2012 in Beijing.
June 7th, 2012, DENZA all-new energy concept car debuted 2012 (16th)Shenzhen-Hong Kong-Macao International Auto Show.
April 21st, 2013, DENZA participated the Auto Shanghai 2013 with the theme "Being Real" .
July 24th, 2013, MoU signed for new dealerships in Shenzhen,Shanghai and Beijing markets.
Shenzhen BYD Daimler New Technology Co., Ltd. is committed to follow and support the culture of integrity and ethical business conduct.
All BDNT employees are guided not only by local and international law regulations, company internal guidelines but particularly by business principles like self discipline, responsibility and ethics.
Compliance program of BDNT builds a strong foundation for our employees and business partners. Through Compliance trainings, internal policies, extensive business partners Due Diligence process and ongoing Risk Assessment, BDNT implements preventive but also reactive measures to ensure conformity with set Compliance standards.
Any potential legal or internal policy violation which can cause damage to the company should be reported, for example bribery, antitrust issue or theft.