Profile

Shenzhen BYD Daimler New Technology Co., Ltd. (hereinafter referred to as "the joint venture") is a joint venture established by BYD Auto, a leader in China’s EV industry, and Daimler AG, one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. The joint venture is headquartered in Shenzhen, China.

The joint venture launched China’s first auto brand dedicated exclusively to new energy vehicles: DENZA. It concentrates on the R&D in new energy automotive technologies, specializes in producing high-quality, eco-friendly new energy vehicles that are safe and convenient to use, and strives to be the most successful manufacturer, and promoter, of alternative-fuel vehicles in China.

BYD is a world-leader in battery and new energy powertrain technology, and Daimler is renowned for its vehicle-building experience. The joint venture effectively integrates resources from the two sides in automotive technology, craftsmanship, and design. DENZA is committed to three fundamental values: responsibility towards nature and society, excellence of products, and passion for optimal customer experience. These values guide the joint venture’s effort to build world-class new energy vehicles that are distinguished in performance, craftsmanship, convenience, and safety.

It is a conviction of the joint venture that technology plays a vital role in achieving social progress and improving the quality of lives. The popularization of new energy vehicles defines a new era through re-defining the role cars play in the human-nature relationship.

By virtue of its leading green car technology and superior vehicle-building capability, the joint venture creates not only an excellent driving experience but a new way of auto consumption marked by energy-efficiency, emission-reduction, and a harmony between cars and nature. It offers products and solutions helping to tackle global challenges of resource depletion and environmental pollution.

 

 

Record of Development:

March 1st, 2010, the Memoranda of Understanding between BYD and Daimler was signed in Stuttgart.

May 27th, 2010, BYD and Daimler subscribed the document to establish the Shenzhen BYD Daimler New Technology Co., Ltd, China.

July 30th, 2010, the opening ceremony of Shenzhen BYD Daimler New Technology Co., Ltd was performed.

March 30th, 2012, the joint venture launches China’s first auto brand dedicated exclusively to new energy vehicles: DENZA.

April 23rd, 2012, the joint venture unveiled DENZA all-new energy concept car at Auto China 2012 in Beijing.

June 7th, 2012, DENZA all-new energy concept car debuted 2012 (16th)Shenzhen-Hong Kong-Macao International Auto Show.

April 21st, 2013, DENZA participated the Auto Shanghai 2013 with the theme "Being Real" .

July 24th, 2013, MoU signed for new dealerships in Shenzhen,Shanghai and Beijing markets.




Shareholders

Daimler AG is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing, leasing, fleet management, insurance and innovative mobility services.

The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, Daimler continues to shape the future of mobility today: The Group’s focus is on innovative and green technologies as well as on safe and superior automobiles that appeal to and fascinate its customers.

For many years now, Daimler has been investing continually in the development of alternative drive systems with the goal of making emission-free driving possible in the long term. So in addition to vehicles with hybrid drive, Daimler now has the broadest range of locally emission-free new energy vehicles powered by batteries and fuel cells. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment.

BYD Auto is a subsidiary of BYD Company Limited listed on the Hong Kong Stock Exchange. In 2003, BYD became the world's second largest rechargeable battery manufacturer and in the same year, BYD Auto was established. At present, BYD has the largest market share for Nickel batteries, handset Li-ion batteries, keypad and mobile phone components in the world. It employs nearly 200,000 people. With two listed companies (BYD Co., Ltd. 1211 HK, BYD Electronic Co., Ltd. 0285HK), the company has a market capitalization of more than 130 billion Yuan.

BYD Auto has built a large-scale industrial base, advancing fast in automotive manufacturing and R&D. It has successfully developed the F3, F3R, F6, F0, e6, F3DM, G3, M6, G6, S6, L3, and other models. In the next few years, BYD will build a complete product line comprising the F, S, M, G, DM series, and aims to increase market share with models of high quality and reasons price. It strives for excellence in building not only conventional cars but also hybrid and pure new energy vehicles. It is poised to be the leader in the development of alternative fuel vehicles.

Compliance

Shenzhen BYD Daimler New Technology Co., Ltd. is committed to follow and support the culture of integrity and ethical business conduct.

All BDNT employees are guided not only by local and international law regulations, company internal guidelines but particularly by business principles like self discipline, responsibility and ethics.

Compliance program of BDNT builds a strong foundation for our employees and business partners. Through Compliance trainings, internal policies, extensive business partners Due Diligence process and ongoing Risk Assessment, BDNT implements preventive but also reactive measures to ensure conformity with set Compliance standards.

In addition BDNT Integrity Line, the webservice and the hotline 400-8866013 have been implemented as an independent external contact function.

Any potential legal or internal policy violation which can cause damage to the company should be reported, for example bribery, antitrust issue or theft.

Please enter BDNT Integrity Line webservice or call 400-8866013 to report your concern. Thank you for your cooperation.

Message from leaders

 

"My wish is that DENZA will bring together the best from both Eastern and Western traditions transforming and propelling the Chinese new energy vehicle market forward."

——Wang Chuanfu, Chairman of BYD Company Limited.

 

"I really like this joint venture and the DENZA car, which arrives exactly at the right time for China. With public getting more and more receptive to zero-emission vehicles and supportive government policies, the market is ready. We intend to be ahead with the safest and most reliable new energy vehicles in China, for China!"

——Hubertus Troska, Chairman of Shenzhen BYD Daimler New Technology Co., Ltd.

 

"Like a new-born baby, DENZA embodies the hope of BYD and Daimler; similarly, it embodies the hope of the Chinese new energy vehicle Market."

——Lian Yubo, CEO of Shenzhen BYD Daimler New Technology Co. Ltd.

 

"Through integrating strengths from both sides and effective management, I hope DENZA will provide whole industry chain new energy vehicle solutions, create a whole-new driving experience for consumers, and fulfill its social responsibility of improving the environment."

——Arno Roehringer, COO of Shenzhen BYD Daimler New Technology Co., Ltd.